Sojo is a company that enters agreements with owners of short-term rental properties, such as homes and apartments, and supplies them with hygiene products, such as shampoo, shower gel, soap, and more, produced under its own brand. The company's slogan is "supplies on autopilot." The property owner connects their booking calendar from short-term rental websites to Sojo's platform once. Sojo then automatically receives information about when guests are due to arrive and delivers the agreed-upon assortment of hygiene products at the appropriate time. Sojo has a wide range of hygiene products available, both in bulk and pre-packaged sets. Property owners can pre-select and change their individual assortment of products and the number of items delivered to their property at any time.
The D2C (Direct-to-Consumer) market, which involves companies producing and selling their own products under their own brand, is a large and growing market. In the US, the market is projected to be worth $214 billion by 2024, in India it is valued at $100 billion, and even in Russia it is estimated to be worth €1.7 billion. D2C brands are mostly sold through the internet, however competition is intense, and the cost of acquiring customers is high. As the number of D2C manufacturers increases, it makes it even harder. Therefore, the smart D2C manufacturers are looking for alternative sales channels where they can get bigger transactions and longer Life Time Value (LTV) which will justify the higher costs of acquiring customers.
In the face of intensified competition, finding new marketing and sales channels has become an important task for many sellers. These channels can be unexpected, such as short-term rental properties like houses and apartments. For manufacturers of hygiene products and household chemicals, the model of today's startup would be directly applicable. However, it seems that there may be more opportunities for using this channel. One such example is Glimpse, which started using apartments as distributed showrooms and warehouses.
Can you think of other possibilities or types of products that could benefit from this kind of channel? https://weloveflutterflow.com