Movley is a startup that helps customers manage and monitor the quality of products produced for them at foreign factories. The company claims that their service is a "managed service" rather than just an "inspection check", and that it is more comprehensive than other services at a similar price. The target audience for the startup is sellers on marketplaces such as Amazon, Walmart, Etsy, and ebay, as well as D2C brands that produce products under their own brand. The service is provided by a team that includes an on-site specialist, a manager, and a quality control expert, and the cost is $302 per day.
They claim to provide a "managed service" using specialized software and qualified experts for the price of a regular inspection. The target audience is sellers on marketplaces such as Amazon and D2C brands that order production under their own brands. The inspection team includes a specialist for organizing inspections and a manager who communicates with the customer. The team also analyzes reviews and returns to determine additional points for control. The startup plans to expand its services to include inspections of raw materials and logistics.
The company claims that other services only conduct "inspection checks," while Movley provides a "managed service using specialized software and qualified experts at the price of a regular inspection check." The target audience is sellers on marketplaces (Amazon, Walmart, Etsy, eBay) and D2C brands who order production of goods under their own brand. The startup's team includes a specialist in organizing on-site inspections, a manager from the factory side, translators, and quality engineers, who are freelancers and local specialists depending on the production region and type of product. The customer's interaction with the inspection team will soon be carried out on a specialized cloud platform where all information about orders, inspection reports, and communication with the inspection team can be seen in one place. The startup plans to expand the range of services and introduce an AI system to control the quality of inspection teams and the time they spend on quality control. The startup was created in January 2022 and has recently begun real work on quality control of products manufactured in Chinese factories.
The market for D2C products produced by third-party factories under the brand of sellers is growing rapidly. By 2024, only in the US, D2C products will be sold online for $212 billion. Most of these products are produced in foreign factories in China, India, and Southeast Asia. This creates a problem of controlling deadlines and quality of such production, as representatives of D2C brands physically cannot be in these regions to control the production process themselves. In response, platforms for controlling the full cycle of contract production are appearing and attracting investments - from searching for a manufacturer to delivering finished products to final customers. Some of these platforms include Katana, Groyyo, SILQ, and Manufactured.
The growing market for D2C products, which are manufactured by third-party factories under the brand of the seller. The author notes that the majority of these products are manufactured in China, India, and Southeast Asia, and that this makes it difficult for D2C brands to control the quality and timeliness of production. In response to this demand, platforms for managing the entire contract manufacturing process, from finding manufacturers to shipping finished products to customers, have begun to appear and attract investment. The author suggests that these startups will eventually face the challenge of creating a reliable infrastructure for checking product quality, and suggests that they may begin to offer Quality-as-a-Service (QaaS) as a separate category of service to control the quality of the produced products.